/// Uncuttable poster. Problem: Fabio Assunção is a Brazilian actor who suffers from drug addiction. Fábio has been spotted in altered states of consciousness, becoming popular in memes and jokes across the country. During Carnival, many people wore masks with his face spreading the idea that they would use drugs and be “crazy” like the actor. Idea: Hospital Nosso Lar, a place where Chemical dependency patients are treated, came up with an idea to change people’s perception towards this subject. We printed posters with the actor’s mask and the cutting marks indicating that people can cut and wear it. But the posters were printed on carbon fiber, making it impossible to cut. The posters also carried the message “Can’t cut? That’s because substance abuse is not a joke.
